Houston, TX · market #23
Win more orders in Houston.
12,942 restaurants compete for the same guests in the Houston area. We take care of your marketing and sales, so guests find you, order from you and come back, and you take care of the kitchen and good food.
- 12,942restaurants in the Houston area
- 5restaurants per sq mi in Harris County
- 40%are sit-down (full-service)
- 17restaurants per 10,000 people
Most restaurants: Harris County (8,852) · Fort Bend County (1,401) · Montgomery County (1,090) · Galveston County (670) · Brazoria County (644). Busiest ZIP: 77002 (Houston), 212 restaurants.
Your Houston playbook
What wins in Houston, from its own numbers.
- 1
Win the office lunch
About 60% of Houston's restaurants are counter-service, cafés or snack bars. One shared link lets a whole office add to one pickup order.
- 2
Move regulars off the delivery apps
Every app order pays a commission and the guest belongs to the app. Orders on your own site, with Apple Pay, keep the margin and the guest.
- 3
Be the name people find nearby
In the Houston area guests drive to dinner, and they choose from what shows up when they search. We set you up to show up, with your menu and an order button.
- 4
Fill the quiet hours
Smart offers spot your slow hours and draft a deal; you approve it and it goes out by email, WhatsApp or text.
Texas right now
Texas-size orders, zero delivery-app commission.
No state wage hikes here, so margin hides in app fees. Take catering, group and pickup orders direct, with Apple Pay.
Delivery apps take 15-30%
DoorDash's US plans charge 15%, 25% or 30% per delivered order. Orders on your own site keep that margin in the restaurant.
Source · 2026-11
Many restaurants run at a loss
42% of US operators said they were not profitable in 2025, per the National Restaurant Association's 2026 State of the Industry report.
Source · 2026-02
Servers earn $2.13 cash
Texas's tipped cash wage is $2.13, so servers' pay rides on covers. Filling slow hours with offers keeps good staff earning and staying.
Source · 2026-11-05
How do restaurants in Houston get more online orders?
Be the restaurant people find first when they search nearby, let them order on your own site with Apple Pay, and bring them back with offers and rewards. WhatsTable does all three for Houston restaurants on Clover, and nothing is added to the guest's bill.
How many restaurants are there in Houston?
About 12,942 restaurants, about 40% of them sit-down, based on US Census County Business Patterns for the Houston area.
What does WhatsTable cost?
$0 a month, no setup fee, no contract. WhatsTable takes 5–10% of the sales that come through it. Walk-in sales cost you nothing.
Do I need Clover?
Yes, today WhatsTable works with Clover. Tell us what you use on the demo form and we will let you know when it works with yours.
Nearby markets
- #22 Dallas, TX 15,237 restaurants · up to 6/sq mi
- #40 Austin, TX 4,417 restaurants · up to 3/sq mi
- #53 San Antonio, TX 4,504 restaurants · up to 3/sq mi
- #62 El Paso, TX 1,575 restaurants · up to 2/sq mi
- #1 New York, NY 45,519 restaurants · up to 357/sq mi
- #2 San Francisco, CA 11,199 restaurants · up to 69/sq mi
Restaurant counts: US Census Bureau, County Business Patterns 2023 (NAICS 7225), Houston-Pasadena-The Woodlands, TX metro area. Population: Census estimates for 2023. Density uses land area from the Census Gazetteer.
You cook. We’ll bring the orders, in Houston.
We take care of marketing and sales, so you can take care of the kitchen and good food. 20 minutes on a call.
$0 a month · No setup fee · No contract · Nothing added to your guests' bill