San Francisco, CA · market #2
Win more orders in San Francisco.
11,199 restaurants compete for the same guests in the San Francisco area. We take care of your marketing and sales, so guests find you, order from you and come back, and you take care of the kitchen and good food.
- 11,199restaurants in the San Francisco area
- 69restaurants per sq mi in San Francisco County
- 46%are sit-down (full-service)
- 24restaurants per 10,000 people
Minimum wage $19.61 Delivery apps capped at 15% basic delivery tier must be offered
Most restaurants: Alameda County (3,688) · San Francisco County (3,232) · Contra Costa County (1,977) · San Mateo County (1,728) · Marin County (574). Busiest ZIP: 94102 (San Francisco), 213 restaurants.
Your San Francisco playbook
What wins in San Francisco, from its own numbers.
- 1
Get found first on a crowded street
San Francisco County packs about 69 restaurants into every square mile, and ZIP 94102 about 322. When someone nearby searches for food, the places that show up first get the order.
- 2
Keep the order, not just a capped fee
San Francisco caps delivery apps at 15% basic delivery tier must be offered, and every app order still pays it. On your own site there's no app commission; WhatsTable's share is 5–10%, nothing is added to the guest's bill, and the guest stays yours.
- 3
Let Maya take the calls
With minimum wage at $19.61 in San Francisco, every hour on the phone is expensive. Maya answers, books tables and takes orders, so your team can cook and serve.
- 4
Win the office lunch
About 54% of San Francisco's restaurants are counter-service, cafés or snack bars. One shared link lets a whole office add to one pickup order.
California right now
Show one honest price. Keep every order's margin.
Fee rules (SB 478, SB 1524) and $16.90 wages squeeze California menus. Direct ordering adds nothing to the guest's bill; AI answers calls.
Fees under a spotlight
Since July 1, 2024 California restaurants may keep mandatory fees only if clearly shown wherever prices appear (SB 478 with the SB 1524 exception).
Source · 2024-07
No tip credit allowed
California pays tipped staff the full $16.90 minimum before tips. Time spent answering phones and taking orders by hand is expensive.
Source · 2026-11-05
Delivery apps still take 15-30%
San Francisco only guarantees a 15% basic tier; elsewhere DoorDash plans run 15%, 25% or 30%. Direct orders avoid that cut.
Source · 2026-11
How do restaurants in San Francisco get more online orders?
Be the restaurant people find first when they search nearby, let them order on your own site with Apple Pay, and bring them back with offers and rewards. WhatsTable does all three for San Francisco restaurants on Clover, and nothing is added to the guest's bill.
How many restaurants are there in San Francisco?
About 11,199 restaurants, about 46% of them sit-down, based on US Census County Business Patterns for the San Francisco area.
Are delivery app fees capped in San Francisco?
Yes. San Francisco caps delivery apps at 15% basic delivery tier must be offered. Orders on your own WhatsTable site pay no delivery-app commission; WhatsTable's fee is 5–10% of sales through it, and nothing is added to the guest's bill.
What is the minimum wage for restaurants in San Francisco?
$19.61 an hour (from 2026-07-01). Check the city's official page for changes.
What does WhatsTable cost?
$0 a month, no setup fee, no contract. WhatsTable takes 5–10% of the sales that come through it. Walk-in sales cost you nothing.
Do I need Clover?
Yes, today WhatsTable works with Clover. Tell us what you use on the demo form and we will let you know when it works with yours.
Nearby markets
- #7 Los Angeles, CA 29,168 restaurants · up to 10/sq mi
- #15 San Jose, CA 4,203 restaurants · up to 3/sq mi
- #18 San Diego, CA 6,900 restaurants · up to 2/sq mi
- #32 Sacramento, CA 4,648 restaurants · up to 3/sq mi
- #58 Oxnard, CA 1,555 restaurants · up to 1/sq mi
- #60 Riverside, CA 7,737 restaurants · up to 1/sq mi
Restaurant counts: US Census Bureau, County Business Patterns 2023 (NAICS 7225), San Francisco-Oakland-Fremont, CA metro area. Population: Census estimates for 2023. Density uses land area from the Census Gazetteer.
You cook. We’ll bring the orders, in San Francisco.
We take care of marketing and sales, so you can take care of the kitchen and good food. 20 minutes on a call.
$0 a month · No setup fee · No contract · Nothing added to your guests' bill