Boston, MA · market #4
Win more orders in Boston.
10,567 restaurants compete for the same guests in the Boston area. We take care of your marketing and sales, so guests find you, order from you and come back, and you take care of the kitchen and good food.
- 10,567restaurants in the Boston area
- 36restaurants per sq mi in Suffolk County
- 44%are sit-down (full-service)
- 21restaurants per 10,000 people
Most restaurants: Middlesex County (3,288) · Suffolk County (2,126) · Essex County (1,596) · Norfolk County (1,501) · Plymouth County (1,015). Busiest ZIP: 02116 (Boston), 153 restaurants.
Your Boston playbook
What wins in Boston, from its own numbers.
- 1
Get found first on a crowded street
Suffolk County packs about 36 restaurants into every square mile, and ZIP 02116 about 236. When someone nearby searches for food, the places that show up first get the order.
- 2
Let Maya take the calls
With minimum wage at $15.00 in Massachusetts, every hour on the phone is expensive. Maya answers, books tables and takes orders, so your team can cook and serve.
- 3
Win the office lunch
About 56% of Boston's restaurants are counter-service, cafés or snack bars. One shared link lets a whole office add to one pickup order.
- 4
Move regulars off the delivery apps
Every app order pays a commission and the guest belongs to the app. Orders on your own site, with Apple Pay, keep the margin and the guest.
Massachusetts right now
Massachusetts wants all-in prices. Give guests exactly that.
AG junk-fee rules took effect September 2025 and card surcharges are banned. Our checkout adds nothing to the guest's bill.
AG junk-fee rules
940 CMR 38 (from September 2, 2025) requires total price including fees upfront; large-party service charges allowed only if disclosed and paid to staff.
Source · 2025-09
No card surcharges
Massachusetts bans credit card surcharges, so card costs can't be added to the guest's bill as a separate fee.
Source · 2021-07
Labour costs keep rising
Massachusetts's minimum wage is $15.00 and the tipped cash wage $6.75. Every staff hour spent answering phones costs more.
Source · 2026-11-05
How do restaurants in Boston get more online orders?
Be the restaurant people find first when they search nearby, let them order on your own site with Apple Pay, and bring them back with offers and rewards. WhatsTable does all three for Boston restaurants on Clover, and nothing is added to the guest's bill.
How many restaurants are there in Boston?
About 10,567 restaurants, about 44% of them sit-down, based on US Census County Business Patterns for the Boston area.
What does WhatsTable cost?
$0 a month, no setup fee, no contract. WhatsTable takes 5–10% of the sales that come through it. Walk-in sales cost you nothing.
Do I need Clover?
Yes, today WhatsTable works with Clover. Tell us what you use on the demo form and we will let you know when it works with yours.
Nearby markets
- #54 Worcester, MA 1,463 restaurants · up to 1/sq mi
- #1 New York, NY 45,519 restaurants · up to 357/sq mi
- #2 San Francisco, CA 11,199 restaurants · up to 69/sq mi
- #3 Miami, FL 11,927 restaurants · up to 3/sq mi
- #5 Seattle, WA 8,443 restaurants · up to 3/sq mi
- #6 Chicago, IL 17,823 restaurants · up to 11/sq mi
Restaurant counts: US Census Bureau, County Business Patterns 2023 (NAICS 7225), Boston-Cambridge-Newton, MA-NH metro area. Population: Census estimates for 2023. Density uses land area from the Census Gazetteer.
You cook. We’ll bring the orders, in Boston.
We take care of marketing and sales, so you can take care of the kitchen and good food. 20 minutes on a call.
$0 a month · No setup fee · No contract · Nothing added to your guests' bill